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"Trend" is an inseparable part of entertainment.
It's something you can't ignore, but you can also lose your individuality if you're too influenced by it.
The perfect balance between trend and your own style is created by mixing the two together and making something interesting.
JUMP's true value as a group is now being tested as they enter their "mid-career" period, and they are going even more on the offensive.
Hey! Say! JUMP have been taking on interesting challenges over the last few years: chemistry with distinctive songwriters, conceptual albums and concerts, unique performances. They follow the mainstream, but they read the era, and if a trend or something in current culture creeps up on them, they transmit it through their filter as idols. Ryosuke Yamada, who uses his sense of smell and intuition to find the right answer and Inoo Kei, who uses his clever mind to read the present and bring something new to the table. Both of their talents are now the main pillars of JUMP's creativity.
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It's something you can't ignore, but you can also lose your individuality if you're too influenced by it.
The perfect balance between trend and your own style is created by mixing the two together and making something interesting.
JUMP's true value as a group is now being tested as they enter their "mid-career" period, and they are going even more on the offensive.
Hey! Say! JUMP have been taking on interesting challenges over the last few years: chemistry with distinctive songwriters, conceptual albums and concerts, unique performances. They follow the mainstream, but they read the era, and if a trend or something in current culture creeps up on them, they transmit it through their filter as idols. Ryosuke Yamada, who uses his sense of smell and intuition to find the right answer and Inoo Kei, who uses his clever mind to read the present and bring something new to the table. Both of their talents are now the main pillars of JUMP's creativity.